CCL had a direct role in increasing our sales. We were presented with a detailed briefing which elaborated on feasible marketing strategies that took into consideration the difficult sales-generating nature of our industry. We were able to zero in on qualified sales leads which gave our salespeople the targets they needed. Communication lines were always open, reports were on time, and we always felt in full control of our campaign.
CCL is professional and to the point. To be able to shape the best campaign suitable for our needs, our account manager gave us an intelligent briefing and worked patiently to account for all our requirements. CCL agents are very experienced and know how to work their scripts for maximum conversion rates. They found a good number large, high-profile end-buyers for our sales associates that resulted in an 8% increase in sales.
We gave CCL our customer database and found a significant portion of it had become outdated. CCL planned and executed a professional campaign that not only cleaned up and revitalized our massive list, but also built a completely new one full of warm sales leads compiled from the purged original and freshly mined information on qualified prospects. We achieved phenomenal results with CCL and continue working with them today.
Four of our branches closed an average of €8,000 in new business after our campaign started running. We generated over €50,000 in qualified potential sales as a result of the sales appointments set for us. Information flow was seamless, on time, and gave us the ability to assess and reassess our campaign at all times. We were particularly impressed by CCL’s empirical approach and the high conversion rate of qualified sales leads.